Cross-Border Fulfillment with FBA
This article applies to selling in: Türkiye

Cross-Border Fulfillment with FBA

Cross-Border Fulfillment with FBA lets you sell to customers in Türkiye without having to send inventory to Türkiye. When you enroll in the program and create offers on Amazon.com.tr, Fulfillment by Amazon will use your inventory in EU fulfillment centers to fulfill orders across the border directly to the customer, through Amazon EU fulfillment network.

Customers pay import duties on the items they order. Returns go directly back to the EU and are subject to the FBA customer returns policy.

Orders appear in your Türkiye seller account as an FBA order on Amazon.com.tr.

Program fees

Program fulfillment fees apply only to sales of products on Amazon.com.tr. The referral fee will be based on the Amazon.com.tr’s fee structure.

Note: Customers, not sellers, pay import duties on items bought through Cross-Border Fulfillment.

Product eligibility

Not all items are eligible to sell through Cross-Border Fulfillment with FBA. To be eligible, a product must meet the following conditions:

  • Enabled for FBA in the EU and Türkiye
  • Compliant with all trade and in-country regulations

The following help pages inform you on eligibility:

We continually monitor factors that can affect ASIN eligibility so that products are safe for customers to import. When an ASIN becomes ineligible, it's most likely because of a change in trade compliance regulations or Amazon’s risk assessment. In order to comply with Türkiye’s trade compliance regulations, you have to provide Turkish user manuals or guides, warranties, and after-sales services for your products.

In some cases, an ASIN is eligible for Cross-Border Fulfillment under a different fulfillment method, such as local FBA fulfillment or seller-fulfilled, but is not eligible for Cross-Border Fulfillment with FBA.That could be because the regulatory risk is high, or we have not yet assessed the risk, or because there are transportation constraints. Reasons for an item being high risk can include a requirement for extra documentation at the border and greater regulatory scrutiny or product restrictions in the customer’s country.

How to enroll in Cross-Border fulfillment

To enroll in Cross-Border Fulfillment, you must be registered for FBA in the EU and Türkiye, and have an EU Unified Account with FBA Export enabled. Once you enroll, your eligible FBA ASINs will be available for sale to customers in Turkey as soon as you create offers for them on Amazon.com.tr.

Follow these steps to enroll and begin selling:

  1. Click Apply on the email from the Amazon Türkiye team and confirm your interest in this program. The Amazon Türkiye team will contact you to share more details about the program and how to enroll in it.
  2. Once you have been enrolled by the Amazon Türkiye team, Amazon will evaluate your inventory and automatically add all eligible items to the program. From then on, we will automatically add the following to the program:
    • Any new eligible item added to your EU FBA inventory
    • Any items that are currently ineligible but later become eligible

Creating offers and managing inventory

With Cross-Border Fulfillment, you can sell your products in Türkiye.

You can create offers linked to your EU inventory in the following ways:

  • Create offers in bulk using Build International Listings. You can also manage pricing between EU offers and Turkey offers in bulk.
  • Go to each store account and use the standard process for adding a product. Remember to adjust your price to the local currency and add the fulfillment fee to your price.

If you already have inventory of an FBA ASIN located in Türkiye, the ASIN will not be eligible for Cross-Border Fulfillment until you have sold through that local inventory. If you have existing FBA offers for Türkiye but don't have in-country inventory, those offers will begin to sell through Cross-Border Fulfillment at their existing price at the time you enroll in the program.

If you are enrolled in Cross-Border Fulfillment and decide you want to sell an ASIN locally instead, you can remove the ASIN from the program using Manage Your Inventory. Sellers cannot fulfill ASINs both locally and through Cross-Border Fulfillment at the same time.

Managing your offers

To keep track of your offers, check the Manage FBA Inventory page.

Customer returns

Customer returns will be sent back to EU fulfillment centers and are subject to the FBA customer returns policy.

Frequently asked questions

Why does my Cross-Border Fulfillment offer have a shipping cost?

Cross-Border fulfillment ASINs will show a shipping fee on the product detail page both for Prime and non-Prime customers as these ASINs are shipped from abroad.

How do I get paid?

You can assign your existing Amazon EU charge and deposit methods to Türkiye. You can have the proceeds from sales in Türkiye deposited to your bank account in the EU or in your home country using the Amazon Currency Converter for Sellers.

My product is not the Featured Offer even though my offer has the lowest price. Why?

The Featured Offer is affected by more than just price. For instance, your price may be lower but another offer might have faster delivery. For more information, go to How the Featured Offer works

If you are not looking at your offers on Amazon.com.tr through a customer account for this store, your Cross-Border Fulfillment offers will include shipping. This will affect the Featured Offer performance.

To see the local customer experience, use a Türkiye address as the default to your account.

Why am I approved for certain brands or categories in the EU but not in Türkiye?

Sellers must get approval from Amazon before listing in certain product categories. These approvals are store-specific, so sellers must apply in each store. To request approval to sell in a new product category, or check the status of an application, go to the Selling applications tool. To learn more, go to Categories and products requiring approval.

What if I want to stop using Cross-Border Fulfillment?

If you want to leave the program, go to Manage FBA Inventory in Seller Central for the Türkiye store and remove all of your FBA offers on Amazon.com.tr.

Your FBA inventory will remain for sale in the store where it’s located.

If you have listed through Build International Listings, you can remove your listings through Build International Listings.

Do I need to register for VAT in Türkiye to use Cross-Border fulfillment?

You do not need to register for VAT in Türkiye because you will not store any inventory in Türkiye.

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Cross-Border Fulfillment with FBA

  • Fees for cross-border fulfillment with FBA