How does the enforcement tool work in the Amazon Brand Registry?
We currently have a single mark registered with the Amazon Brand Registry based on one (1) U.S. registration and eleven (11) Canadian registrations. All of our ASINs are also registered as we have an Amazon store. Our trademark is also licensed to a number to third party Licensees. We are not yet enrolled in Project Zero.
Is my understanding correct that there is an automated tools for trademark enforcement? If so, how does that tool work? I can see from the dashboard that infringing ASINs are being found and those products automatically removed. The same also seems to be happening for the single registered mark.
How do we prevent the automated process from removing our licensees, who are legitimately selling our branded products? It has not been a problem so far, but we want to be proactive and better understand the process.
Please explain how the automated process works in detail. Right now it is not clear.
Thank you.
How does the enforcement tool work in the Amazon Brand Registry?
We currently have a single mark registered with the Amazon Brand Registry based on one (1) U.S. registration and eleven (11) Canadian registrations. All of our ASINs are also registered as we have an Amazon store. Our trademark is also licensed to a number to third party Licensees. We are not yet enrolled in Project Zero.
Is my understanding correct that there is an automated tools for trademark enforcement? If so, how does that tool work? I can see from the dashboard that infringing ASINs are being found and those products automatically removed. The same also seems to be happening for the single registered mark.
How do we prevent the automated process from removing our licensees, who are legitimately selling our branded products? It has not been a problem so far, but we want to be proactive and better understand the process.
Please explain how the automated process works in detail. Right now it is not clear.
Thank you.
6 yanıt
Sandy_Amazon
Hi @Seller_CaFCJ5Hu74rMn
My name is Sandy from the Community manager team. Thank you for your post.
The brand team continues to innovate and improve our automated brand protections, which leverage the latest advances in artificial intelligence to stay ahead of new and emerging bad-actor tactics.
While I can't get into the minor details, these advanced machine learning models use thousands of signals, including data provided by brands enrolled in Brand Registry, to protect customers and brands.
The brand team uses a variety of advanced machine learning models, including significant advances in computer vision and large language models, to systematically detect many different types of infringement, including improving our ability to accurately detect complex visual intellectual-property infringements of logos, shapes, and patterns.
These advances allow us to handle complex repetitive tasks efficiently and with precision at scale.
The brand team uses information from brand enrolled in Brand Registry, as highlighted above. If your registered and have the third party licensees also added into your brand, Brand uses this as the source of truth so you should not encounter these issues. If you do, you can explain that you are the owner and provide documents.
Please let me know if you have any questions.
Sandy
