Amazon's algorithm automatically alters the spelling of my brand name in the search bar
In the top search box upon searching my brand name "Aavtan Harnus", the search bar changes the "aavtan harnus" to "navratna harness" and displays results related to Navratna Harness. At the bottom of the search bar, a small link appears "Search instead for aavtan harnus".
I have a trademarked brand "Aavtan Harnus", and also enrolled in amazon's brand registry program since Dec 2024.
I was informed by the support team that my brand name is not present in the ASIN catalog. This is a huge blunder from amazon, as over the past 4 months I have spent more than $1000 on sponsored ads to gain organic ranking, and now I am been told that my brand is not even recognized by amazon's search algorithm !!!
I have opened a case with ID 17618459371 with the support team.
Then the support team bounced me to three team members over the chat, and the last member did not even bother to read the issue and gave me a templated response that my product is not appearing in search results because it is not indexed for "navratna" and "harness!"!!
They suggested me to have the correct brand name in the product listing as well as in the title. This is already there since day 1. My brand name appears correctly on the product page under the title. Though somehow my brand name does not appear in the title on the product page.
It was a nightmare to make them understand the issue of search box wrongly modifying my search query.
I hope someone from amazon can resolve this issue, so that my brand name is searchable in the search box at first attempt with no auto correction. As well as display my brand name in the title.
4 yanıt
Sandy_Amazon
Hello @Seller_nFjBKBmm524z8
Thank you for your post here. I have looked into your case ID.
Please visit the Amazon Search help page, Amazon constantly optimizes customer experience to present the most relevant product and brand information to improve the customer shopping experience. This means that certain information, such as brand name, may or may not be displayed.
You can improve the likelihood of their brand name being displayed by focusing on building a stronger brand and communicating their unique Brand story and value proposition with Amazon tools like Brand Stores, A+ Brand Story, Brand Tailored Promotions, Customer Reviews, and Sponsored Brands.
If you have taken these steps and utilized the tools above and your Brand Name is still not displaying on your listing, please escalate to seller supporting stating the steps you have taken that is mentioned in this help page.
If you still have difficulties, after following these steps please let me know.
best,
Sandy
Sandy_Amazon
Hello @Seller_nFjBKBmm524z8
I have received updates from the specialist team. Please see their response below.
The seller was provided with the correct information on Case ID 17618459371. Our system will sometimes automatically apply a spelling correction. This functionality generally improves customer experience. When a search query gets corrected, the customer will see a "Showing results for" message with the corrected query at the top of the results.
Customers can use the "Search instead for" or opt out link for cases where the spell-corrected query isn't helpful, and they want to view results for their original query.
I understand that this is not what you wanted as the outcome but please let me know if you have any further questions.
Sandy
