Amazon Seller Central UK VAT Establishment Verification-S.O.S.
Hello,
Amazon requested verification of my business establishment in the UK for VAT purposes. I am a non-UK resident, but my company is registered in the UK, and the company director is a UK resident.
I believe I meet the UK establishment criteria, and I have uploaded the requested documents multiple times, including:
Business registration proof (UK Companies House document)
Evidence of physical operations in the UK
ID proof of the UK resident director
Address proof of the UK resident director
Proof of the UK business bank account
Despite uploading these documents five times, I continue to receive the same rejection email:
“We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account. We leveraged a combination of automated means and expert human review to identify this issue and make this decision.”
There is no explanation of what criteria were not met, and the link provided does not clarify the issue. I also contacted an Account Health Specialist but received no helpful support.
I am requesting assistance to understand why my account is being rejected, despite submitting all the required documents and meeting the stated criteria. Could someone from Amazon Seller Support or Verification please clarify the reason for the rejection or guide me on what is still missing?
Thank you for your time and help.
4 yanıt
Seller_ZVAz3d5lZuGid
Are your goods stored in UK for FBA ? As a non-UK resident then if so, you do need to be VAT registered here. There is obviously an issue, even though you say your company is UK registered and the director is resident here. I am assuming they are seeing your non-UK address if the account is in your name.
Seller_MT8rt0A2OpbCx
Having a virtual office in the UK, where hundreds of other businesses are registered, does not qualify as established in the UK for VAT or on Amazon. If the business is physically run from outside the UK, Amazon must charge VAT on your sales and remit this to HMRC.
If you do run your business from the UK, i.e. have meetings, receive and dispatch goods and paperwork, etc. from there. then I suggest changing the address on Companies House and Amazon to that one.
