Hi everyone,

I hope you're all doing well.

I'm currently in the process of registering a trademark for a brand that I plan to use on Amazon. I have a specific question regarding the use of certain characters in the brand name.

Specifically, I'm wondering if including special characters, such as an umlaut 'ä' or a hyphen '-', could negatively impact my brand's visibility on Amazon. My main concern is whether these characters could affect search engine optimization (SEO) or make the brand harder to discover in search results.

If anyone has experience or knowledge about this, I'd really appreciate your insights. Any advice on best practices for choosing brand names with these considerations in mind would be super helpful.

Thanks in advance for your help!

Best,