Transparency Program Abuse
I believe a brand is abusing the transparency program.
As per Amazon:
For every product enrolled, brands are required to apply unique Transparency codes, or submit their serial numbers, for every unit manufactured for that product.
However they are only selectively providing Transparency codes. Instead of using the program to verify authenticity it is essentially creating a monopoly on Amazon.
Can anything be done about this, or is this what the program is intended for?
Transparency Program Abuse
I believe a brand is abusing the transparency program.
As per Amazon:
For every product enrolled, brands are required to apply unique Transparency codes, or submit their serial numbers, for every unit manufactured for that product.
However they are only selectively providing Transparency codes. Instead of using the program to verify authenticity it is essentially creating a monopoly on Amazon.
Can anything be done about this, or is this what the program is intended for?
6 yanıt
Seller_z3XfkorVSmnEY
We've seen that issue for years. It can be expensive to put transparency codes on each and every product manufactured even when not sold on Amazon.
Unless it's your brand, I doubt there's anything you can do about it.
Seller_iobipI6xASRkh
We will not put it on every package (since it is only 1.2% of our sales) so we don't use the program. I get why companies do, especially wanting to ensure everything on Amazon is authentic from their brand and authorized for sale. My best suggestion is to buy directly from the brand wholesale so you will have transparency.
Seller_lCX40xAkSs1xm
I see nothing wrong with protecting a brand you have worked hard to build.
Also as a brand owner you have full control over what distribution channels you allow including down to individual sellers.
Are you upset that you are not allowed to sell an item you've likely sold for years on Amazon because the brand has started using the codes?
Amazon is a monopoly itself, so for other micro-monopolies to exist on Amazon seems highly normal.
Manny_Amazon
Hello @Seller_TRvdVebUuGnhk,
Thanks for posting to the Forums. In general, Sellers are responsible for complying with all laws, regulations, and Amazon policies when listing products. Amazon encourages sellers to report seller violations of Amazon's policies or applicable law, including for the Transparency program.
All reports are thoroughly investigated by our team. For privacy reasons, the results of our investigations can't be disclosed, but we'll take any disciplinary actions we find appropriate.
Please report any abusive behavior using the Report Abuse tool.
If you have reported the behavior and need additional review, please share your case ID.
Regards,
- Manny
