Dear Sellers,

As part of our ongoing efforts to continually improve the seller experience, we are excited to announce that we have migrated all content about brand protection programs and tools from the Brand Services site to the Sell Dot site.

Key Updates: Consolidated Content

• Previous standalone pages on Brand Services such as product overviews, program eligibility, and FAQs have been consolidated to single pages on Sell Dot.
• The Brand Services Brand Protection home page, the Grow page, and the Protect page are now all part of the Brand Registry Product Page on Sell Dot.
• Case study content on the Brand Services Learn page will now be available on a Brand Registry case study page on Sell Dot.

Why is this important?

1. Streamlined Access: Recognizing that sellers regularly visit Sell Dot, we have now consolidated all brand protection-related content and tools on this site. This change will provide sellers with streamlined access to essential resources, enhancing their ability to protect and manage their brands efficiently.

2. Improved Navigation: Find and learn more about brand protection and other selling features, programs, and benefits—all in one location.

Next Steps:

1. Update Your Bookmarks: Please save the following new URLs: Brand Registry, IP Accelerator, Project Zero, and Transparency.

2. Explore and Provide Feedback: We invite you to visit the new program pages on Sell Dot and share your feedback on the redesigned structure and user experience. Our dedicated support team is ready to assist you with any questions or concerns during this transition. Don't hesitate to reach out.

Thank you for your continued partnership. We look forward to supporting your brand's growth and protection in Amazon stores.

Best regards,

Amazon Brand Protection Team