We’ve launched a new update to help brands unlock Transparency counterfeit protections using their product’s existing serial numbers.

If you serialise your products, you can now:

• Ensure accurate and authentic units are shipped to customers. Products enrolled in Transparency can’t be listed in Amazon’s store or shipped to customers without valid codes.
• Simplify packaging. Improve the appearance and clarity of your product packaging by using existing QR, 1D or 2D serial numbers, instead of adding Transparency codes.
• Enrol easily. Enable protection in as little as two weeks using your existing serial numbers.

For more information, go to our Transparency page .