ASIN Brand Transfer 2025: Delete SKU + Flat File?
Hey everyone,
Is it still possible to move a live ASIN from Brand A (pending TM) to Brand B (registered TM). Both brands are in my Brand Registry and under the same seller account. ASIN was registered under its product name (Brand A) and contains the brand name in its packaging (Brand B). I want to move the brand name to make a cohesive storefront.
Is the 2025 best practice still:
Delete the SKU/offers / Wait ~24 h for the catalog to unlock / Re‑upload via flat file with the new Brand Name, same ASIN/SKU.
Key facts:
ASIN is selling now and ranks well.
Listing’s Brand attribute currently shows the product name, not the brand.
No label or packaging changes planned—only the brand field in Seller Central needs updating.
I want to keep sales history, reviews, and rank intact.
Can anyone share their experience?
ASIN Brand Transfer 2025: Delete SKU + Flat File?
Hey everyone,
Is it still possible to move a live ASIN from Brand A (pending TM) to Brand B (registered TM). Both brands are in my Brand Registry and under the same seller account. ASIN was registered under its product name (Brand A) and contains the brand name in its packaging (Brand B). I want to move the brand name to make a cohesive storefront.
Is the 2025 best practice still:
Delete the SKU/offers / Wait ~24 h for the catalog to unlock / Re‑upload via flat file with the new Brand Name, same ASIN/SKU.
Key facts:
ASIN is selling now and ranks well.
Listing’s Brand attribute currently shows the product name, not the brand.
No label or packaging changes planned—only the brand field in Seller Central needs updating.
I want to keep sales history, reviews, and rank intact.
Can anyone share their experience?
2 yanıt
Manny_Amazon
Hello @Seller_kWGwScDkg7Php,
I understand you’re asking about moving a live ASIN from a brand with a pending trademark to one with a registered trademark. Unfortunately, it’s not possible to directly move or remap an ASIN from one brand to another (help page).
However, there are a few options you might consider:
1. Wait for the pending trademark to be registered for Brand A. Once registered, you can add it to your Brand Registry account.
2. If you need to use Brand B (with the registered trademark):
- Create a new listing under Brand B
- Remove inventory for the original ASIN under Brand A
- Send in new inventory under the new ASIN for Brand B
It’s important to note that remapping should not be considered a regular practice and is only done when there’s a valid business need.
If you believe there’s a compelling reason to remap in this case, you can contact Seller Support, but please be aware that remap requests can be rejected, especially if the original and new ASINs are different products.
Regards,
- Manny
