Not eligible to be the Featured Offer due to significantly high price - HELP
I have approximately 200 ASINS with the message
"Not eligible to be the Featured Offer due to significantly high price: You can set your price in line with the reference price(s) to become eligible to be the Featured Offer."
My company owns the Brand. We design and manufacture our products, which ship from our facility. We own the IP to all our products and set the MSRP.
How can Amazon tell me my price is too high?
Not eligible to be the Featured Offer due to significantly high price - HELP
I have approximately 200 ASINS with the message
"Not eligible to be the Featured Offer due to significantly high price: You can set your price in line with the reference price(s) to become eligible to be the Featured Offer."
My company owns the Brand. We design and manufacture our products, which ship from our facility. We own the IP to all our products and set the MSRP.
How can Amazon tell me my price is too high?
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Seller_i6S8knzW6zU6Z
Hi @Seller_ursREBz234IPl,
I know how frustrating that is. My understanding of that feature is that Amazon tries to protect end customers with this. There is no single-button quick fix for this, but let me try to help by pointing you to the relevant help pages. That should help get a better understanding of how that system works and what you can do to resolve those featured offer issues.
According to Amazon's Fair Pricing Policy >here<, Amazon monitors prices for all sellers and may remove Featured Offer eligibility if prices are "significantly higher than recent prices offered on or off Amazon."
Looking at the Pricing Health documentation >here< (under "Pricing Opportunities"), Amazon compares your prices against several reference points, including:
- The lowest price at other reputable retailers (called "Competitive External Price")
- 60-day average selling price
- 60-day average offer price
- Highest 14-day Amazon price
- List price/MSRP
- Typical Price
For your 200 affected ASINs, here are a couple of things you might want to try:
The Pricing Health tool could help you see exactly which reference prices Amazon is using for comparison. Since you manufacture these products, if you notice Amazon is comparing them to non-equivalent items, you may want to reach out to Seller Support to discuss this.
Alternatively, the documentation mentions an Automate Pricing feature with a Competitive External Price Rule that could help keep your products within Amazon's thresholds automatically.
Hope this helps!
