Brand Name Change
We have an established brand with over 400 reviews on our product listing, and we have been a registered brand on Amazon during that time period.
Our listing brand name is "NJ Leatherworks", but our registered trademark is just "NJ". We recently tried to set up A+ content for the first time and it was removed due to this brand name conflict.
Amazon support advised that if we change the brand name our entire listing will be deleted and we would have to create new ASINs with the new brand name.
Are there any other ways to work around this without deleting or affecting our current listing and getting the brand name to update?
Brand Name Change
We have an established brand with over 400 reviews on our product listing, and we have been a registered brand on Amazon during that time period.
Our listing brand name is "NJ Leatherworks", but our registered trademark is just "NJ". We recently tried to set up A+ content for the first time and it was removed due to this brand name conflict.
Amazon support advised that if we change the brand name our entire listing will be deleted and we would have to create new ASINs with the new brand name.
Are there any other ways to work around this without deleting or affecting our current listing and getting the brand name to update?
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Seller_kIukTwdhvntAp
"Are there any other ways to work around this without deleting or affecting our current listing and getting the brand name to update? "
You can beg, plead, cajole, etc. but in general only MINOR updates/changes are allowed.
There have been reports on OTHER Forums that having a Brand Manager can get more serious changes done BUT it isn't cheap and seems to depend entirely on the quality of the manager. Some are great and some stink apparently.
Play with the big boys with SAS $5000 per month in fees.
https://sellercentral.amazon.com/help/hub/reference/G88G864Q9ZFM5KSB
