3D models to replace 360-degree images starting December 14, 2023

Starting December 14, 2023, requests to upload 360-degree images to your product detail page won’t be accepted. Instead, brand owners in the US, UK, Germany, Spain, France, and Italy can upload 3D models to their listings.

Using 3D models in experiences such as View in 3D, View in Your Room, Virtual Try-on, and Showroom can boost customer engagement and confidence in purchasing your product.

The majority of product listings that feature 360-degree images also have 3D models. As these content types are similar, and 3D models are compatible with a wider range of listing experiences, 360-degree images will be discontinued. Any 360-degree images already uploaded to your product detail page won’t be affected, unless a 3D model is added to the listing in the future.

Previously, you needed to contact selling partner support to add a 360 image and wait for the image to be reviewed and uploaded. Now, brands can upload 3D models instantly in Seller Central.

To make it easier for you to create 3D models, we're working on a tool that allows you to use your phone to scan your product and create a 3D model. Stay tuned for more information in the coming months.

To add 3D models to your product listings, go to Upload 3D content.

To learn more about how to use 3D models, go to Product types for 3D experiences.