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Seller_GK5kQEXpZI6fr

Turning off Sponsored Products Experiment

Has anyone tried completely pausing their sponsored products/display/brands for a certain period to see the effect it has on sales?

I am getting ever more distrustful of campaign metrics!

903 görüntüleme
11 yanıt
İşletmenizi büyütün
Etiketler:Sponsorlu Ürünler
30
Yanıtla
user profile
Seller_GK5kQEXpZI6fr

Turning off Sponsored Products Experiment

Has anyone tried completely pausing their sponsored products/display/brands for a certain period to see the effect it has on sales?

I am getting ever more distrustful of campaign metrics!

İşletmenizi büyütün
Etiketler:Sponsorlu Ürünler
30
903 görüntüleme
11 yanıt
Yanıtla
0 yanıt
user profile
Seller_ZQyopdiwkUHOZ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have never found a reason to believe that any of the sales we had attributed to campaigns wouldn't have happened without the campaigns.

I think it depends a lot on exactly what it is you're selling. I'd guess campaigns have a bigger affect on high value items.

00
user profile
Seller_TufyJDtetbrlU
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Yes last week i turned mine off for 3 days last week as wanted to cut my orders down to have a little break and now ive turned them back on im getting nowhere near the amount of orders i was. I probably wouldn't advise doing it. Just lowering the bids

20
user profile
Seller_u191FG1bemHiW
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Instead of completely pausing ads, have you looked at pausing them or reducing the daily spend during your off-peak trading times? I've started limiting ad spend at the weekend (when we have fewer orders) and using that budget during our busier days during the week). It's not really impacted our weekend sales and we've had a much better month for ad sales overall.

30
user profile
Seller_zSGVUqSetQckQ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Usually it stays neutral for a day or two and then the sales decline starts once ads are paused unless the listing is really old and ranks organically extremely well for very long.

00
user profile
Seller_3NSFQR9B9Szoi
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I did it last year on other bigger account with well established organic positions. Not much difference in the 1st week, then sales started to slowly decline as there was less traffic to listings -> lower sales velocity -> lower rankings. I un-paused ads after about 2 months, when it was clear that lack of ads not only hamper my growth, but actually influence organic positions and sales started to decline across the board. It took about 1.5 months to get back to where I started, one might say I've lost 4 months of growth with this experiment.

40
user profile
Seller_soBD2wwhsVOww
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have run campaigns for 10 years on most sku's never turned off at minimum bids & £5 day spend they have generated about 12% of my sales at an ACOS of 5%.If I have a new product I up my bid for maybe 3/4 weeks.Tried sponsored brands a few times but its never delivered.

10
Yeni etkinlikler hakkında bildirim almak için bu tartışmayı takip edin
user profile
Seller_GK5kQEXpZI6fr

Turning off Sponsored Products Experiment

Has anyone tried completely pausing their sponsored products/display/brands for a certain period to see the effect it has on sales?

I am getting ever more distrustful of campaign metrics!

903 görüntüleme
11 yanıt
İşletmenizi büyütün
Etiketler:Sponsorlu Ürünler
30
Yanıtla
user profile
Seller_GK5kQEXpZI6fr

Turning off Sponsored Products Experiment

Has anyone tried completely pausing their sponsored products/display/brands for a certain period to see the effect it has on sales?

I am getting ever more distrustful of campaign metrics!

İşletmenizi büyütün
Etiketler:Sponsorlu Ürünler
30
903 görüntüleme
11 yanıt
Yanıtla
user profile

Turning off Sponsored Products Experiment

Seller_GK5kQEXpZI6fr tarafından yazıldı

Has anyone tried completely pausing their sponsored products/display/brands for a certain period to see the effect it has on sales?

I am getting ever more distrustful of campaign metrics!

İşletmenizi büyütün
Etiketler:Sponsorlu Ürünler
30
903 görüntüleme
11 yanıt
Yanıtla
0 yanıt
0 yanıt
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user profile
Seller_ZQyopdiwkUHOZ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have never found a reason to believe that any of the sales we had attributed to campaigns wouldn't have happened without the campaigns.

I think it depends a lot on exactly what it is you're selling. I'd guess campaigns have a bigger affect on high value items.

00
user profile
Seller_TufyJDtetbrlU
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Yes last week i turned mine off for 3 days last week as wanted to cut my orders down to have a little break and now ive turned them back on im getting nowhere near the amount of orders i was. I probably wouldn't advise doing it. Just lowering the bids

20
user profile
Seller_u191FG1bemHiW
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Instead of completely pausing ads, have you looked at pausing them or reducing the daily spend during your off-peak trading times? I've started limiting ad spend at the weekend (when we have fewer orders) and using that budget during our busier days during the week). It's not really impacted our weekend sales and we've had a much better month for ad sales overall.

30
user profile
Seller_zSGVUqSetQckQ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Usually it stays neutral for a day or two and then the sales decline starts once ads are paused unless the listing is really old and ranks organically extremely well for very long.

00
user profile
Seller_3NSFQR9B9Szoi
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I did it last year on other bigger account with well established organic positions. Not much difference in the 1st week, then sales started to slowly decline as there was less traffic to listings -> lower sales velocity -> lower rankings. I un-paused ads after about 2 months, when it was clear that lack of ads not only hamper my growth, but actually influence organic positions and sales started to decline across the board. It took about 1.5 months to get back to where I started, one might say I've lost 4 months of growth with this experiment.

40
user profile
Seller_soBD2wwhsVOww
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have run campaigns for 10 years on most sku's never turned off at minimum bids & £5 day spend they have generated about 12% of my sales at an ACOS of 5%.If I have a new product I up my bid for maybe 3/4 weeks.Tried sponsored brands a few times but its never delivered.

10
Yeni etkinlikler hakkında bildirim almak için bu tartışmayı takip edin
user profile
Seller_ZQyopdiwkUHOZ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have never found a reason to believe that any of the sales we had attributed to campaigns wouldn't have happened without the campaigns.

I think it depends a lot on exactly what it is you're selling. I'd guess campaigns have a bigger affect on high value items.

00
user profile
Seller_ZQyopdiwkUHOZ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have never found a reason to believe that any of the sales we had attributed to campaigns wouldn't have happened without the campaigns.

I think it depends a lot on exactly what it is you're selling. I'd guess campaigns have a bigger affect on high value items.

00
Yanıtla
user profile
Seller_TufyJDtetbrlU
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Yes last week i turned mine off for 3 days last week as wanted to cut my orders down to have a little break and now ive turned them back on im getting nowhere near the amount of orders i was. I probably wouldn't advise doing it. Just lowering the bids

20
user profile
Seller_TufyJDtetbrlU
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Yes last week i turned mine off for 3 days last week as wanted to cut my orders down to have a little break and now ive turned them back on im getting nowhere near the amount of orders i was. I probably wouldn't advise doing it. Just lowering the bids

20
Yanıtla
user profile
Seller_u191FG1bemHiW
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Instead of completely pausing ads, have you looked at pausing them or reducing the daily spend during your off-peak trading times? I've started limiting ad spend at the weekend (when we have fewer orders) and using that budget during our busier days during the week). It's not really impacted our weekend sales and we've had a much better month for ad sales overall.

30
user profile
Seller_u191FG1bemHiW
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Instead of completely pausing ads, have you looked at pausing them or reducing the daily spend during your off-peak trading times? I've started limiting ad spend at the weekend (when we have fewer orders) and using that budget during our busier days during the week). It's not really impacted our weekend sales and we've had a much better month for ad sales overall.

30
Yanıtla
user profile
Seller_zSGVUqSetQckQ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Usually it stays neutral for a day or two and then the sales decline starts once ads are paused unless the listing is really old and ranks organically extremely well for very long.

00
user profile
Seller_zSGVUqSetQckQ
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

Usually it stays neutral for a day or two and then the sales decline starts once ads are paused unless the listing is really old and ranks organically extremely well for very long.

00
Yanıtla
user profile
Seller_3NSFQR9B9Szoi
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I did it last year on other bigger account with well established organic positions. Not much difference in the 1st week, then sales started to slowly decline as there was less traffic to listings -> lower sales velocity -> lower rankings. I un-paused ads after about 2 months, when it was clear that lack of ads not only hamper my growth, but actually influence organic positions and sales started to decline across the board. It took about 1.5 months to get back to where I started, one might say I've lost 4 months of growth with this experiment.

40
user profile
Seller_3NSFQR9B9Szoi
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I did it last year on other bigger account with well established organic positions. Not much difference in the 1st week, then sales started to slowly decline as there was less traffic to listings -> lower sales velocity -> lower rankings. I un-paused ads after about 2 months, when it was clear that lack of ads not only hamper my growth, but actually influence organic positions and sales started to decline across the board. It took about 1.5 months to get back to where I started, one might say I've lost 4 months of growth with this experiment.

40
Yanıtla
user profile
Seller_soBD2wwhsVOww
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have run campaigns for 10 years on most sku's never turned off at minimum bids & £5 day spend they have generated about 12% of my sales at an ACOS of 5%.If I have a new product I up my bid for maybe 3/4 weeks.Tried sponsored brands a few times but its never delivered.

10
user profile
Seller_soBD2wwhsVOww
Şuna yanıt olarak: Seller_GK5kQEXpZI6fr adlı kişinin gönderisi

I have run campaigns for 10 years on most sku's never turned off at minimum bids & £5 day spend they have generated about 12% of my sales at an ACOS of 5%.If I have a new product I up my bid for maybe 3/4 weeks.Tried sponsored brands a few times but its never delivered.

10
Yanıtla
Yeni etkinlikler hakkında bildirim almak için bu tartışmayı takip edin